So I named it HGSB – How Gin Should Be – and sold it for €25.
I always preach that gin isn't an expensive spirit and therefore shouldn't cost under €30! Anything else is marketing nonsense.
Problem: I was an incredibly bad entrepreneur back then. When my brother joined the company and carefully calculated everything, he unfortunately noticed that we were making a loss on every bottle sold...
Nice shit!
How can that be? After all, with all my acquired economic understanding, I still stand behind my original statement about the price of gin.
Not only did we use fresh juniper from Tuscany – the best quality juniper in the world – but we produced everything in such small batches that production was simply too expensive. 
(Picture: Nicolas at the time of burning - with hair)
I had two options:
1. Increase price
2. Remove product from the market
I don't like option 1 at all, and I've never done it in the history of daring. So the only option left was option 2.
At some point, my wife Vali took me aside and had a serious talk with me: How could it be that, as the wife of a spirits producer, she had to go to the supermarket to buy some gin that was worse than mine!?
What can I possibly say against that?
So we continued producing it for the family all these years.
And now we're finally officially re-releasing it! The quality remains completely unchanged, and we're also maintaining our price standards.
How this works: We now produce more efficiently and in larger quantities than in the past, which allows us to meet our price.
… Well, my brother Florian is obviously not happy with the price calculation, but after all the noise I caused on YouTube, I can't go back on my word now.
Our gin is now officially on the market.
And, joy, I mean it completely seriously: it is simply the best gin in the world.
Yeah, I know, you don't say that about your own products, blah blah. But it's just true!
The difference is so big that everyone really likes it.
End, over, applause.
Here you can get the best gin in the world:
**LINK**
Have fun with the device.
From now on, you won’t be able to drink Gin & Tonic any other way!
(However, other gins, such as the one from Freimeisterkollektiv, are actually better suited for mixing cocktails.)
Your Nicolas
P.S.: The gin has such a rich flavor and is perfect as it is. Meaning: You don't need any frills like cucumber, burning rosemary, incense, etc.
On the contrary: Please do me a favor and simply drink the first G&T with lots of cold ice and tonic.
A classic Indian tonic. Preferably from Fever-Tree—but the one from Schweppes will do the job, too.
